Case: “If it’s leads you need, I recommend OMA Agency”
Can you challenge the alarm industry giants in Sweden? Yes—Larmify is the company that dared to take the leap. New leads are pouring in, exceeding all expectations.
“Right now, we’re actually struggling to keep up with all the inquiries,” says Olle Sjölin, founder of Larmify.
Larmify was founded by Olle Sjölin, together with Per Haraldsson (Chairman of the Board) and several other prominent investors. They set out to challenge the industry by offering an affordable, transparent, and reliable alarm solution—completely free from hidden fees or sudden price hikes. To achieve this, they needed a flying start.
Consequently, Larmify turned to OMA Agency to develop a precise marketing strategy and roll out an effective lead-generation campaign.
The result? An influx of relevant leads that exceeded all expectations.
The Challenge: Cutting Through with Transparency
Unfortunately, the security and alarm industry is often associated with complex contracts and unpleasant price increases. Larmify’s vision was the exact opposite: peace of mind without any surprises. Our task at OMA Agency was to package this message in a way that would quickly build trust and spark purchase intent among the right target audience.
The Solution: Strategic Content and Hyper-Optimized Meta Advertising
To rapidly generate high-quality sales conversations, we focused on lead-generation advertising via Meta’s platforms. The strategy was built on three cornerstones:
Clear Messaging: We highlighted Larmify’s unique advantages—transparency, reliability, and affordability—through content that spoke directly to the customer’s need for security.
Smart Audience Targeting: By utilizing a series of well-optimized ad sets, we pinpointed the most relevant target audiences. Continuous optimization: By constantly fine-tuning ad content and audience targeting, we managed to maximize conversions.
The result: A large volume of high-quality leads at a very low cost per lead (CPL).
What does the client say?
Olle Sjölin, founder of Larmify, is more than satisfied with the results of the collaboration:
“I was surprised by the large influx of leads. It shows that we have an attractive offering, but also that OMA has exceeded expectations with their marketing efforts.”
What has this meant for Larmify?
“We’ve been able to initiate numerous relevant sales conversations and acquire new customers. In fact, we’re currently struggling to keep up with all the inquiries!”
“If you’re looking for relevant leads, I highly recommend OMA.”
Do you also want to generate more relevant sales conversations?
Are you looking for a partner who can turn your business concept into concrete leads and measurable results? Let’s grab a coffee and discuss how we can help your business grow.