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Working Models
Campaigns, leads, and consulting – read more about our three most common working models.
Campaigns
Several of our clients engage OMA to run specific campaigns and projects. One example is the Internet Foundation (Internetstiftelsen). They already have an in-house editorial team that populates the foundation’s channels with content on a daily basis. OMA’s role is to produce content tailored to specific objectives and target audiences, as well as to manage advertising across social media accounts, Google, and Microsoft’s networks.
Another example is the Childhood Diabetes Foundation (Barndiabetesfonden), which we have been assisting since the autumn of 2025 with a major, integrated campaign initiative.
Leads
Many companies rely entirely on leads to survive—whether in B2C or B2B. From premium kitchens to wind turbines, every sale begins with personal contact. That’s where OMA comes in. We help you find the right leads at a reasonable cost, enabling profitable growth. We support you throughout the entire journey—from sales messaging and landing pages to advertising.
Advisory Services
Some clients already have everything they need in terms of agencies and in-house resources. Even so, there may be a need for advisory services to solve a tricky challenge or simply to fill staffing gaps.
We assist everyone from large companies like Samhall to growing businesses in the startup sector, such as Workaround—one of Europe’s leading office-matching services.
Jannike Tillå, Vice President Communications & Public Benefit, Internetstiftelsen