Case: Swedes and the Internet 2025
On September 29, the Internet Foundation released its report *Swedes and the Internet 2025*—a must-read for anyone who wants or needs to understand how digitalization affects Swedes and Swedish society. OMA Agency handled the film production for the report launch.
The report was presented in a live broadcast featuring Jannike Tillå and Måns Jonasson from the Internet Foundation, who shared insights into Swedes’ internet habits and the evolution of digitalization. Throughout the broadcast, our films were woven in to bring the statistics to life and allow ordinary Swedes to share their own digital experiences.
From statistics to stories
Our role was to produce the interview videos shown during the broadcast—featuring respondents sharing their own digital experiences as various phenomena and issues were discussed, which made the report more engaging and accessible.
The Swedish Internet Foundation conducts this study every year to provide a fact-based foundation for how Sweden should take the next steps in its digitalization. As an independent, non-profit organization, they contribute knowledge that both the business sector and society at large can use to inform their decisions.
You can read the full report, *Swedes and the Internet 2025*, here.
The collaboration between OMA and The Swedish Internet Foundation is long-standing, and we are proud to serve as their production partner in communicating vital insights in an engaging way.