Content & Ads

The founders of OMA have backgrounds in journalism and content marketing. In a sense, storytelling remains our core—the foundation from which all other marketing activities emerge.

But is the term “content marketing” even necessary today?

It was coined in the 2000s to distinguish this approach from traditional advertising. Today, content is the engine behind almost all marketing. It is really about tailoring your message to the needs of your target audience—and that is exactly our area of ​​expertise.

We offer:

• Informative/guiding content that boosts your visibility in search results

• Inspirational content that generates reach and impressions

• Commercial content: Persuasive messaging focused on your products and offerings

We work with all formats—from videos to magazine-style articles. Partnering with us gives you immediate access to a robust content team, whether for full-service support or as a complement to your in-house production.

Advertisements are a natural extension of content work. You can think of them as a powerful package that frames and delivers content to the right target audience, via the right channel, at the right moment.

Major marketing platforms are becoming increasingly automated. An underlying AI combines content—such as headlines, images, and video clips—into tailored advertisements.

In this context, our role as ad creators is to make smart selections for each specific platform, oversee the process, and, in many cases, design the visuals.

A format that is gaining popularity with both us and our clients is the video ad—those clips that appear in feeds on social media platforms or YouTube. Sometimes we focus on the product and its benefits; other times, we lean into authentic footage, featuring a real person speaking on behalf of the product.