CRM & Newsletters
CRM is about nurturing relationships—both with customers and prospects.
Run a customer club
For our retail clients, a customer loyalty program is a truly vital communication channel. It builds loyalty and, at its best, creates fans and brand ambassadors. Furthermore, it offers a unique direct line of communication to your target audience—allowing your brand to reach them without having to rely on American platforms.
We can assist you with:
• CRM and loyalty program strategy
• Digital newsletters (content, segmentation, and distribution)
• SMS communications
We work with the CRM tool of your choice; however, a popular option in the Swedish market is Voyado—a platform we know well and have extensive experience with.
Marketing automation
Or “automations,” as we also call them in. Previously, this was a feature offered by only a few platforms; it originated within the business-to-business (B2B) sector.
For both consumers and B2B
Today, it is standard practice—even when engaging with individual consumers. Essentially, it means that we, as marketers, set up a series of automated workflows that are triggered when customers or prospects interact with your brand. In its simplest form, this could be a welcome series of newsletters sent to new entries in your database.
In more advanced setups, specific actions trigger both the delivery of tailored communication to the customer and the updating of their profile with valuable new data. Ideally, this process takes place with the customer’s consent, ensuring that your brand provides exactly the information the recipient wishes to receive.
HubSpot is a popular tool among our clients who target business audiences—a platform we frequently work with.