GEO / SEO / SEM

Google’s and Microsoft’s search networks now face competition. If your brand wants to remain on customers’ radar, your website must be optimized for a wide range of services—from ChatGPT to Bing and Google (with or without AI overviews). Furthermore, your brand needs to maintain a presence across a multitude of platforms.

SEO remains a vital foundation
Your website is still your stronghold. Regardless of where you want to be visible, your site must be optimized for the demand you aim to capture. Analyzing your strategic topics and keywords—and ensuring your landing pages address them effectively—is therefore a natural starting point.

Optimization for AI
Large language models (LLMs) that power AI services use websites—including yours—as training data. A well-executed SEO strategy increases your chances of appearing on these platforms as well. However, that is not enough. Services like ChatGPT, Gemini, and Claude also require validation of your credibility from external sources; these outcomes can be tracked by monitoring traditional keyword rankings. Consequently, we utilize tools specifically designed to analyze your AI presence, providing targeted recommendations to enhance your visibility.

One of our most common tasks is managing Google advertising for our clients. It has been a long time since the platform offered only search campaigns; today, multimedia campaign types such as Performance Max and DemandGen are just as important. These effectively complement our other content-related work, as images, videos, and copywriting play a major role in campaign optimization.

We offer:

• Setup of account structure and links to related services

• Profitability analysis and advertising budget

• Campaign execution

• Monitoring and optimization